The One Show
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Category
Craft / Writing - Campaign
Annual ID
OS_CP17076M
About the Work
For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who's just been diagnosed? Introducing The Give-A-Care Collection: The first line of products for women with breast cancer, that actually understands women with breast cancer. With products ranging from lemon candies that mask the metallic taste of chemo, to a zip-front hoodie that’s easy to get on and off post-surgery, each product helps treat both the physical and emotional side-effects. Available exclusively online, supporters can build a care package, while "doctor talk" is broken down and translated. Each campaign element, product name, and online description are written in a way that offers a glimpse into her experience, breaking through the tired clichés so conversations can get real. So much more than just a product line, the collection offers comfort while bridging the communication gap between her supporters.
2017 Awards
Total Points: 5
Merit
Credits
Agency
LG2 / Toronto
Art Director
Zachary Bautista
Creative Director
Chris Hirsch
Nellie Kim
Claude Auchu
Designer
Élise Cropsal
Producer
lg2fabrique / Montreal
User Experience Designer
Joël Auchu
Nicholas Baldovini
Writer
Ariel Riske
Content Strategist
Meg Siegel
Digital Artist / Multimedia
Jennifer Varvaresso
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