The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Cross-Platform

No more black target

Agency FRED & FARID / New York

Client New York Ethical Society
BACK TO RESULTS

Annual ID

OS_CP17025B

About the Work

Young black are 3x more likely to be shot by trained shooters than their white peers. A disturbing potential correlation: the most popular target for shooters to lean to use their firearm is a black silhouette. What if unconscious bias is deadly? “No more black target” is an artistic project to raise awareness of the danger of unconscious bias. It seeks to eliminate the use of the “human black silhouette” target in shooting ranges. You can help: sign the petition and visit nomoreblacktargets.com to create your own artwork and share it.