The One Show
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Category
Craft / Animation - Campaign
Annual ID
OS_CP17027B
About the Work
Illiteracy is proven to cause 8 of the top 10 problems facing the world, yet only ranks 18th itself. The Alphabet of Illiteracy campaign was made to show people the issues illiteracy was proven the fuel. Its look and tone were designed to clash the harsh realities of illiteracy with memories of learning to read and write for the first time. Users could explore the link, and academic research, between illiteracy and each issue on our website. Each letter was also associated with one of Project Literacy's charity partners who ran literacy programs on the ground fighting that issue. Users could then donate or volunteer with individual charities. As a result of this campaign Project Literacy has been asked to join the UNESCO panel on global illiteracy.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
FCB Inferno / London
Project Literacy / London
PR / Marketing Agency
Weber Shandwick / London
Production Company
1stAveMachine / London
Red Knuckles / London
Art Director
Julia Ferrier
Designer
Nick Vassou
Wilfrid Wood
Product Manager
Tom Kingham
Helena Georghiou
Olivia Pearson
Charlie Griffith
Social Media Manager
Laura Visick
Writer
Martin McAllister
Agency Producer
Charlotte McConnell
Kate Grenfell
Content Strategist
Chris Baker
Nicola Willison
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