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Category
Craft / Animation - Campaign
Annual ID
OS_CP17082M
About the Work
Usain Bolt is one of the great athletes of all time, but how well do people really know him? After all, his biggest stage takes place for just over nine seconds every four years. So, basically, people only know that he’s fast and likes to joke around. However, they’re not aware of the deeper story and the important relationship between those two characteristics. So we told the story about what really drives Usain Bolt and how a pre-race moment with his mother changed the course of his career. Across social platforms, we created teasers and an animated online film (including one of the first short films designed entirely for Snapchat) that revealed that his joyful attitude is actually his secret weapon.
2017 Awards
Total Points: 5
Merit
Credits
Agency
TBWA\Chiat\Day / Los Angeles
Production Company
Moonbot / Shreveport
South / Los Angeles
Art Director
Paulo Cruz
Chief Creative Officer
Brent Anderson
Creative Director
Mark Peters
Director
Limbert Fabian
Jake Wyatt
Editor
Calvin O'Neal Jr.
Executive Creative Director
Renato Fernandez
Producer
Wendell Riley
Lampton Enoch
Brandon Oldenburg
Trish Farnsworth-Smith
Scott Ganary
Jeff Martin
Greena Richards
Writer
Cyrus Coulter
Agency Producer
Brian O'Rourke
Guia Iacomin
Cristina Martinez
Gabriella Nourse
Gabrielle Sirkin
Stephanie Dziczek
Content Strategist
Scott MacMaster
Martin Ramos
Abigail Weintraub
Matt Bataclan
Music / Sound
Larry Winter
Chris Pinkston
Josh Reinhardt
Rob Marshall
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