The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Craft / Sound - Campaign
Annual ID
OS_CP17083M
About the Work
Radio 21, one of the biggest radio stations in Romania, was the first radio to GO MONO with a one speaker broadcast in prime time: the morning show. For 4 hours we kept our listeners safe. We used the radio medium to create the habit of using one headphone: we created GO MONO jingles broadcasted in one speaker. Top artists went MONO and asked fans to listen to their music in one headphone when they are on the street. X-factor winner created the first song that can only be listened to in one headphone: that is reggae in the left headphone and electro in the right headphone. GO MONO messages wen viral in social media. We went MONO in print and in outdoor.
2017 Awards
Total Points: 5
Merit
Credits
Agency
McCANN BUCHAREST / Bucharest
Art Director
Lia Bira
Chief Creative Officer
Adrian Botan
Executive Creative Director
Catalin Dobre
Writer
Alexandru Vasile
Related Awards
