The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branding / Identity System
Annual ID
OS_DE17002G
About the Work
The Honda Great Journey project explores the far-reaching potential of autonomous driving technology. It visualizes an overland trip from Africa to South America—the route of humanity's most ancient migration—in seven scale-model concept vehicles, each designed for a specific type of terrain. By revealing the benefits of autonomous driving beyond simple efficiency and safety, it offers a new vision of travel enjoyment and human mobility for the future.
2017 Awards
Total Points: 25
Gold Pencil
Credits
Agency
Dentsu Inc. / Tokyo
Mori Inc. / Tokyo
Design Firm
CREATIVE POWER UNIT / Tokyo
PEN.Inc. / Tokyo
Map Project Office / London
Digital Agency
Ogle Models & Prototypes / London
Production Company
Lehman Ad / Tokyo
TYO drive / Tokyo
Kaibutsu / Tokyo
Dentsu On Demand Graphic Inc. / Tokyo
Art Director
Yoshihiro Yagi
Creative Director
Morihiro Harano
Creative Technologist
Komei Sato
Atsushi Hashimoto
Designer
Daisuke Hatakeyama
Taiji Kimura
Anna Saito
Naomi Okamura
Satoshi Kohno
Scott Barwick
Will Howe
Jacky Chung
Paul Wolfson
Satoshi Isono
Sasha Leong
Producer
Yuta Harasawa
Product Manager
Kanae Harada
Agency Producer
Misato Tachibana
Creative Team
Yusuke Kitani
Shinya Tamura
Ogle Models & Prototypes
Music / Sound
Satoshi Yoshitake
Related Awards
