The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branding / Annual Reports & Corporate Sustainability Reports
Annual ID
OS_DE17006B
About the Work
With a need to generate and inspire support for the LGBTQ community during a pivotal election year, the Human Rights Campaign tapped us to reimagine their 2016 annual report. Typically a full color, glossy text heavy brochure with a financial summary – annual reports are a forgettable item that rarely grabs the attention of donors – a risk that could not be taken in this current political environment. As a nod to their grassroots beginnings and a vehicle for bold headlines, we turned the report into an oversized newspaper. Each spread opens to clean layouts, imagery that features real members and captivating messages that demand to be shouted and shared. We used one color, custom typography and pacing to create impact and present the data and numbers in as direct a way as possible. An inexpensive, bold, and confident annual report that serves as a unique keepsake.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Design Army / Washington DC
Art Director
Mariela Hsu
Chief Creative Officer
Pum Lefebure
Creative Team
Jake Lefebure
Related Awards
