The One Show
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Category
Branding / Brand Installations
Annual ID
OS_DE17010S
About the Work
In order to communicate that ALS is a disease that takes away one’s ability to move, Hiro, the founder of END ALS and an ALS patient currently only capable of eye movement, wanted to do something that had impact, but that didn’t seem like a lecture. That’s how the project “STILL LIFE” was conceived. “Still life” is usually a painting of an inanimate object, yet Hiro intentionally made himself the subject of a still life as an ironic expression of his condition. It was also a way to emphasize the life of stillness he is forced to endure. In a culture where patients tend to shy away from showing their disabilities in public, Hiro actively put his body on display to illuminate the cruelty of his disease.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
McCANN TOKYO / Tokyo
Dentsu Inc. / Tokyo
HAKUHODO INC. / Tokyo
Digital Agency
utix, inc. / Tokyo
Production Company
AOI Pro. Inc. / Tokyo
Office SAKU / Tokyo
K FIBE INC. / Tokyo
Craft Worldwide Japan / Tokyo
Robot Inc. / Tokyo
styrism / Tokyo
Director
Kensaku Kakimoto
Satomi Inagaki
Editor
John Woodward
Sho Tominaga
Executive Creative Director
Isamu Nakamura
Photographer
Hana Takemoto
Agency Producer
Kiyoshi Kindo
Miyoko Ohki
Mai Fukuda
Cinematographer
Asami Koyama
Digital Artist / Multimedia
Hideyuki Kodama
Satoshi Narai
Creative Team
Masahiro (Hiro) Fujita
Isamu Nakamura
Chiharu Ozaki
Yasuaki Kurata
Shotaro Adachi
Ryosuke Yoshitomi
Akihiro Orimo
Yuki Saito
Eiji Nishida
Kaori Mochizuki
Hirofumi Hayashi
Masahiko Futara
Music / Sound
Yuta Yamashita
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