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The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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2017 One Show - Design

Nike Unlimited Stadium

Agency BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo

Client Nike
BACK TO RESULTS

Annual ID

OS_DE17012B

About the Work

The Lunar Epic's footprint contains Nike's foremost running innovations. We launched it with an equally innovative footprint : The Unlimited Stadium. A full-sized LED running track that brings to life the saying that "An athlete's greatest competition will always be himself." Race—or pace—against an avatar of yourself as it runs your previous lap time and pace. It also contains a whole library of others avatars, from pacers, Nike athletes, national records, as well as training programs corresponding to the eight fundamental training runs. And the structure itself is built to make you better—it keeps track of your progress and gives lap-by-lap feedback, and contains an incline to challenge you at every round.