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Category
Promotional / Posters - Series
Annual ID
OS_DE17149M
About the Work
The Tohoku Region, the northeastern area of Japan, was devastated by the earthquake and tsunami disasters in 2011. We believed that the best way to support the reconstruction of the area was to attract people to re-visit the area. In order to inspire the region with the joy of travel, we decided to spotlight the local railways in area that usually operate in the shadows. They are often considered as simply a means of transport. In this campaign they are treated as main characters; taking centre stage and successfully infusing a new breath of life into Tohoku travel. We rediscovered the brand value that has been otherwise ignored and turned this untaped potential into something more tangible with the power of design.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
CREATIVE POWER UNIT / Tokyo
Ichikura Office,inc. / Tokyo
COTORI-OFFICE / Tokyo
Bureau Kida SARL / Paris
Dentsu On Demand Graphic Inc. / Tokyo
Art Director
Yoshihiro Yagi
Creative Director
Yoshihiro Yagi
Designer
Daisuke Hatakeyama
Masashi Fujita
Executive Creative Director
Takuma Takasaki
Illustrator
Philippe Weisbecker
Agency Producer
Koji Wada
Creative Team
Natsuko Kida
Nao Namura
Shinya Tamura
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