The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Promotional / Posters - Series
Annual ID
OS_DE17033S
About the Work
Ad Tech Tokyo International, an International Digital Marketing Conference held in Tokyo last year, was an industry first-of-a-kind with the conference conducted entirely in English. To help promote this pioneer event, we challenged the client with a campaign containing a strong message and bold unforgettable visuals. Going back to the starting point of ad: tech, this visual was created with simplicity in mind. With “Ad” and “technology” meeting, clashing and merging, we believe that this is what serves as an inspiration to other people, generates value, and becomes a positive influence. This is what led us to coming up with the theme “Face”--where the key concept is the game “go” with black and white pieces facing each other battling over territory.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
HAKUHODO INC. / Tokyo
Production Company
TOHOKUSHINSHA FILM CORPORATION / Tokyo
Art Director
Go Hosokawa
Creative Director
Masaru Kitakaze
Designer
Satoshi Honda
Writer
Haruko Minagawa
Fran Miller
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