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2017 One Show - Design

Kobe's Rules Book

Agency Africa / Sao Paulo + PBA Cinema/Produtora Associados / Sao Paulo

Client ESPN
BACK TO RESULTS

Annual ID

OS_DE17162M

About the Work

Kobe Bryant went beyond what is usually expected from a basketball player. He challenged limits, overcame records and re-wrote the history of the sport. To pay homage to Kobe Bryant, we turned NBA’s Rules Book into Kobe’s Rules Book. To do that, we did a retrospective of his entire career, from the origin of his name to his score in his last game. Then, we gathered a team of 12 artists to make interventions in each of NBA’s Rules Book’s pages, according to the theme of that particular part. For each page, an intervention, using illustrations, typography, sewing, ink that glows in the dark, and even bandages. We produced only 24 books, the same jersey number Kobe had until the end of his career. 23 to NBA lovers. 1 to Kobe.