The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Packaging / Specialty
Annual ID
OS_DE17188M
About the Work
As the traditional Chinese festival - the Spring Festival approaching, they want to design through a beautifully packaged rice product - Songhua River Rice, as gifts to customers for the Spring Festival. We use "koi" as the main form of the product, to create a unique visual effect at first sight .This striking unique packagings are both creative and aesthetical alongside with a good moral. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
2017 Awards
Total Points: 5
Merit
Credits
Design Firm
Wain / Beijing
Art Director
Zhang Xiaowei
Xu Jing
Chief Creative Officer
Zhang Xiaowei
Creative Director
Zhang Xiaowei
Content Strategist
Jiang Tingting
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