The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Packaging / Specialty
Annual ID
OS_DE17182M
About the Work
Harper Macaw was looking to build greater awareness, deepen engage- ment with their Millennial target and continue creating buzz within a crowded craft chocolate market.Design Army collaborated with Harper Macaw to design a limited edition series of six chocolate bars to pay homage to our DC roots during the election year. The packaging in red, white and blue with bold graphics and customized illustrations are intentionally designed to be provocative with each chocolate bar representing a political party, issue or phrase, from Left Wing to Tea Party to Filibuster.Touching every part of this project from concept, design and copywriting to product creation; we went beyond the services offered by a brand design agency. Working closely with Harper Macaw to develop flavors based on the “characters” we created six unique flavors for six unique designs and copy that adds humor during a high-stakes time.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Design Army / Washington DC
Art Director
Mariela Hsu
Sucha Becky
Chief Creative Officer
Pum Lefebure
Creative Director
Jake Lefebure
Writer
Mark Welsh
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