The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Data Visualization / Dynamic
Annual ID
OS_DE17193M
About the Work
Many CEOs don't seem to understand how a bad mobile experience can impact their business. So Google created four challenges that tested brands’ mobile sites, giving them instant feedback on their customer experience and its effect on their business. Participants rode a bike with its resistance simulating the weight of their site, navigated their consumer journey as a boat at sea, learned how bad their search was through a VR labyrinth, and got to experience their mobile site UX principles via a Rube Goldberg Machine. In the end, we transformed data into fun, and fun into business.
2017 Awards
Total Points: 5
Merit
Credits
Agency
R/GA / Sao Paulo
Production Company
MediaMonks / Sao Paulo
Animator
Tiago Souza
Andrea Senise
Art Director
Ilan Orengel
Creative Director
Vicente Silva
Director
Fabiano coura
Edson Sueyoshi
Executive Creative Director
Xavier Gallego
Saulo Rodrigues
Carlos Fonseca
Producer
Carol Bonani
Carol Zitei
Programmer
Sandro Figueiredo
User Experience Designer
Julian Gonçalvez
Thiago Franco
Writer
Tom Vouga
Agency Producer
Ana Hasegawa
Marília Grespan
Content Strategist
Karina Corchs
Marcia Aguirre
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