The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

Mobile Arcade

Agency R/GA / São Paulo + MediaMonks / Sao Paulo

Client Google
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Annual ID

OS_DE17193M

About the Work

Many CEOs don't seem to understand how a bad mobile experience can impact their business. So Google created four challenges that tested brands’ mobile sites, giving them instant feedback on their customer experience and its effect on their business. Participants rode a bike with its resistance simulating the weight of their site, navigated their consumer journey as a boat at sea, learned how bad their search was through a VR labyrinth, and got to experience their mobile site UX principles via a Rube Goldberg Machine. In the end, we transformed data into fun, and fun into business.