The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Digital / Website Design
Annual ID
OS_DE17199M
About the Work
We celebrated the Webby People's Voice awards by literally celebrating the uniqueness of people’s voices. By combining creative technology, design and typography, we created ‘Typevoice’; the first online font shop that allows users to generate their own customized typeface by using their voice. People could then share personalized GIFs or even download the typeface. Typevoice is essentially a web application that leverages the best that Chrome and Firefox has to offer. It analyzes the live inputs of audio data from your devices microphone to manipulate custom made typefaces in real time. Using volume, pitch, and other audio parameters we created algorithms that animated each letter/character. Because Typevoice uses different parameters, it generated thousands of unique typefaces. Yell, laugh, and whistle into Typevoice and you’ll find yourself surprised. Under the hood of this application we have Greensock animation library, javascript, and lots of math with SVG data.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy New York / New York
Chief Creative Officer
Corinna Falusi
Alfonso Marian
Creative Director
Chris Rowson
Bastien Baumann
Abe Baginsky
Lucas Camargo
Kaare Wesnaes
Creative Technologist
Joseph Laquinte
Blake Rutledge
Lynn Maharas
Designer
Chris Allen
Blake Rutledge
Justin Au
Typographer
Robyn Makinson
Weston Doty
Justin Au
Lucas Camargo
Chris Rowson
Dennis Kung
Lauren Van Aswegen
Technical Producer
Jason Wurtzel
Eric Hulszier
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