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2017 One Show - Design

PERSONAL INNOVATION ACT

Agency SIX INC. / TOKYO + HAKUHODO INC. / TOKYO

Client SOFTBANK CORP.
BACK TO RESULTS

Annual ID

OS_DE17209M

About the Work

WITH THE ADVENT OF SMARTPHONES, SHARING CHILDREN’S GROWTH IN REAL-TIME HAS BECOME POPULAR IN JAPAN.YET MOST GRANDPARENTS, THE PEOPLE THAT WE WANT TO SHARE IT WITH THE MOST, REMAIN DISCONNECTED AS THEY ARE UNABLE TO USE THEM. SO, JAPANESE SMARTPHONE CARRIER SOFTBANK THOUGHT TO DEVELOP PROTOTYPE PRODUCTS FOR SHARING DAILY LIFE WITHOUT SMARTPHONES.WE UPDATED THE ITEMS THAT SENIORS WERE FAMILIAR WITH.WE CREATED PROTOTYPES THAT MAINTAINED ANALOG INTERFACES WHILE ENABLING DIGITAL COMMUNICATION FOR SHARING THE GRANDCHILDREN’S GROWTH. WE MADE A TOTAL OF 6 PROTOTYPE PRODUCTS AND INSTALLED THEM IN A REAL HOUSEHOLD. WE CREATED A PERCEPTION CHANGE BY SHOWING THAT THERE ARE INNOVATIONS WHERE TECHNOLOGY DRAWS CLOSER TO EACH PERSON’S LIFE, RATHER THAN PEOPLE KEEPING UP WITH TECHNOLOGY’S EVOLUTION.