The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Immersive / Environmental / Outdoor Spaces
Annual ID
OS_DE17228M
About the Work
Volvo was launching its first ever plug-in hybrid in the US, the XC90 T8 that happens to also be the most powerful Volvo ever. This type of power from a plug-in hybrid is unusual in the automotive industry, but Volvo doesn’t follow convention and developed technology that delivers 400hp in a luxury SUV that has an eye toward doing right by the planet — performance with a conscience. Volvo found a way to capture and deliver power in an unexpected way, so we set out to create an experience that brought this idea to life that we knew would appeal to the tech obsessed audience we targeted. The project started with an on-the-ground activation that reached thousands of drivers on the California highway.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Grey / New York
Mindshare / New York
PR / Marketing Agency
WE Communications / New York
Production Company
Townhouse / New York
1stAveMachine / Brooklyn
Art Director
Jason Goldshteyn
Chief Creative Officer
Andreas Dahlqvist
Chief Marketing Officer
Owen Dougherty
Claudia Strauss
Creative Director
Joao Coutinho
Marco Pupo
Nick Pringle
Steve Wakelam
Natalie Rose
Rodrigo Burdman
Noel Hamilton
Creative Technologist
Fred Gerantabee
Director
Jordan Fein
Hunter Baker
Frank Puma
Editor
Colin Loughlin
Executive Creative Director
Matt O'Rourke
Social Media Manager
Irina Skaya
Creative Team
Chris Ross
Janique Helson
Lea Mastroberti
Shriver Gilroy
Mike Giannone
Benjamin Michaels
Amol Rana
Dan Lantowski
Music / Sound
Ben Dorenfeld
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