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Category
Craft / Art Direction - Single or Series
Annual ID
OS_DE17244M
About the Work
A train travels through scenes of the everyday. We captured these moments. The bridge, the tunnel, the rail, the snow, the blue sky, and of course the train – they are real. Each scene only becomes complete with these ingredients in that moment; they are naturally generated composition, captured by the photographer. The perspective is a traveller encountering the scenes for the first time during his journey. The beauty of the images introduces color to the landscape of the daily commute. We designed the entire campaign turning the train from just another mode of transport to an intrepid hero.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Dentsu Inc. / Tokyo
Production Company
CREATIVE POWER UNIT / Tokyo
Ichikura Office,inc. / Tokyo
COTORI-OFFICE / Tokyo
Fumihito Katamura Photograph Office / Tokyo
Yokohama Super Factory / Tokyo
Dentsu On Demand Graphic Inc. / Tokyo
Art Director
Yoshihiro Yagi
Group Creative Director
Yoshihiro Yagi
Designer
Daisuke Hatakeyama
Masashi Fujita
Executive Creative Director
Takuma Takasaki
Photographer
Fumihito Katamura
Producer
Takako Yamada
Agency Producer
Koji Wada
Creative Team
Nao Namura
Shinya Tamura
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