The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

Little Future –Possibility of generative medicine-

Agency JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo

Client Takebe Lab

Category

Craft / Illustration - Single or Series

Annual ID

OS_DE17260M

About the Work

The branding of joint lab, crossing over two universities. Generative medicine is a technology to save people’s lives by generating the lost cells or internal organs. It gathers world’s attention because of its possibilities. It may be capable of resurrecting the ancient assets such as a tyrannosaurus and a Neanderthal man that became extinct long time ago and we use dinosaurs as its symbol. Tiny cell contains huge future that nobody has ever seen before.

2017 Awards

Total Points: 5

Merit

Credits

Design Firm

JiroMiharu / Tokyo

Production Company

monopo.inc / Tokyo
AOI Pro. Inc. / Tokyo

Art Director

Miharu Matsunaga

Designer

Ema Kashimi

Illustrator

Hiroki Nishiyama

Programmer

Jun Okada

Writer

Jiro Murayama

Music / Sound

Yutaka Fukuoka

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