The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Design

Art with Watson

Agency Ogilvy / New York

Client IBM
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Annual ID

OS_DE17285M

About the Work

Art with Watson explores the complexity of our modern era of data overload and the benefits of having a cognitive system like IBM Watson. We invited leading designers, illustrators, photographers and artists to work with Watson. Each experimented with an individual API, which inspired or was used to create a unique piece of art. The word THINK is hidden within each piece — reminding us of the driving force behind IBM, as well as this new era of thinking machines working alongside humans to outthink our greatest challenges.