The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Innovation in Design / Motion Graphics
Annual ID
OS_DE17091B
About the Work
Ruinart, the first established House of Champagne, wanted to create an interactive experience for the first time, sublimating the bottle of Blanc de Blanc. We came up with an intriguing concept to be used as a traffic stopper in premium shops and airports. To do so, we have collaborated with an artist, Ugo Gattoni, to reinvent the Ruinart story and its savoir-faire in an artistic way. The animation movie is showcased on an anamorphosis installation where a custom-made mirror bottle becomes the media. This concept is currently rolled-out on the key Ruinart markets, ending up in a strong increase of awareness and brand preference among the core target.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
DigitasLBi France / Paris
Creative Director
Jean-François Ziegelmeyer
Creative Technologist
Julien Terraz
Director
Stephane Le Flohic
Executive Creative Director
Laurent Nuyen
Related Awards
