The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Interactive

Predictive World

Agency SID LEE / Paris

Client UBISOFT
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URL

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Annual ID

OS_IN17043M

About the Work

In WATCH DOGS 2, Ubisoft extrapolates on the dangers of data privacy. So for the game’s launch, we showed the world how reality is already dangerously close to fiction. Predictive_World : the first tool that allows you to take back control of what your data truly say about you. Using your Facebook data, Predictive_World calculates over 60 predictions from your psychological profile, to drugs consumption, the car you own, and even when and how you’re most likely to die. To better experience the impact your data has on the way you are perceived by analytical systems, Predictive_World allows you to modify your information to discover how it affects your predictions. Based on 6 billion points of data on 250 countries (sources : UN, World Bank…) and algorithms specially built with the University of Cambridge, Predictive_World allows you to understand how your simple Facebook likes actually depict, for example, your propensity to take financial risks.