The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Websites / Utility
Annual ID
OS_IN17006B
About the Work
As part of the repositioning of Danish Internet provider WAOO, a campaign was launched with the ambition of letting people realize the full potential of the Internet. Our brief was to activate this platform with one clever initiative proving that an Internet supplier can actually make a positive contribution not only to Internet provision, but how it impacts on the world. With 2,5 billion tera bytes of browsing data generated daily the potential of leveraging this staggering amount of data was very high. But how do you get the attention of people who just want keep watching cute animal films? Instead of the typical advertising in the category we created a tool that establish a direct ongoing relationship with consumers. Big data companies already monitor people’s online behavior and sell this data to make big profits. The browser plug-in puts you in charge of who benefits from your data.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
UncleGrey / Copenhagen
PR / Marketing Agency
BeOn / Copenhagen
Indie Village Creaties / Johannesburg
Production Company
WM Creative Labs / Copenhagen
Media Company
MEC / Århus
Xaxis / Copenhagen
Art Director
Lukas Lund
Carl Angelo
Chief Digital Officer
Lars Samuelsen
Chief Marketing Officer
Charlotte Porsager
Jesper Møller
Group Creative Director
Jimmy Blom
Thomas Ilum
Editor
Mathias Nielsen
Producer
Dale Love-Ballantine
Product Manager
Signe Bek
Rasmus Mikkelsen
Claus Dahl Andersen
Per Bang Jensen
Technical Producer
Will Munhoz
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