The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Innovation in Interactive / Ambient / Immersive
Annual ID
OS_IN17088M
About the Work
INTELLIGENT PARKING CHAIR. We incorporated Nissan’s self-parking technology into an office chair. At the end of a meeting, with a simple clap of the hand, these office chairs automatically return to their original positions to ‘self-park.’ We installed this innovative technology into different office chairs in some companies. This was a great way to offer a first-hand demonstration of Nissan’s self-parking technology in a very familiar everyday life setting. The news of this office chair instantly spread across the globe.
2017 Awards
Total Points: 5
Merit
Credits
Agency
TBWA\HAKUHODO Inc. / TOKYO
Digital Agency
BIRDMAN INC. / Tokyo
PR / Marketing Agency
Kartz Media Works / TOKYO
Production Company
TYO Inc. / Tokyo
Art Director
Takaya Masuda
Chief Creative Officer
Kazoo Sato
Creative Director
Takahiro Hosoda
Ryo ROY Tsukiji
Creative Technologist
Takeru Kobayashi
Director
Masato Goto
Jyunichi Inoue
Producer
Hideaki Hamatani
Kenichi Shimada
Product Manager
Ayako Ogawa
Daisuke Murayama
Akane Inada
Programmer
Yohei Kajiwara
Takumi Saito
Writer
Tetsuya Umeda
Cinematographer
Syuhei Onaga
Content Strategist
Hideyuki Kobayashi
Alexandre Zabava
Kaori Koizumi
Creative Team
Kazuaki Kuribayashi
Technical Producer
Kazuoki Uedo
Takuma Fujii
Yoshiki Okayasu
Tacrow Ito
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