The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Innovation in Interactive / Gaming
Annual ID
OS_IN17092M
About the Work
NBA 2K wanted to create an industry-leading innovation that would bolster its position as the most realistic Basketball video game simulator out there. So we helped create Boost - a first-of-its-kind integration between video games and fitness trackers that rewards gamers for getting active. With Boost, gamers can now connect their NBA 2K accounts to their FitBits and every time they walk 10,000 steps per day, their NBA 2K character improves. This health-promoting integration has been heralded as a literal industry game-changer, with current gamers adopting the technology and new audiences discovering the game through this innovation.
2017 Awards
Total Points: 5
Merit
Credits
Agency
CP+B / Los Angeles
Design Firm
Frost Motion / Denver
Production Company
Extreme Music / Santa Monica
Animator
Andy Tanguay
Chief Creative Officer
Kevin Jones
Creative Director
Andrew Jasperson
Jeff Dryer
Curt Cooper
Creative Technologist
Corey Szopinski
Producer
Andrew Johnston
User Experience Designer
Dan Sok
Agency Producer
Kate Hildebrant
Jennifer Malki
Ryan Moreno
Matthew Kahn
Content Strategist
Ryan Skubic
Jake Welch
Music / Sound
Andy Hamm
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