The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Physical Product
Annual ID
OS_IP17016M
About the Work
Nowadays, many different kinds of technology have been innovated to help blind people to visualize the world, from mobile app, virtual pencil, watch to glasses. However, these technologies have limitation to provide simple requirement they truly want – to be able to read by themselves with their fingers. Only basic device that allow them to do is the ‘braille embosser’ but it’s incredibly expensive and limited to access. Therefore, our challenge is to come up with “real innovation” solution that can commoditize the braille embosser so the blind people can simply afford and access to as much as possible. By turning the normal laser printer to be braille-embossed printer, this helps make the blind people be able to print braille documents by themselves and read at home with no limitation. To make this happen, Touchable Ink, the world-first printing ink invented exclusively for blind people is the game changer.
2017 Awards
Total Points: 5
Merit
Credits
Agency
J. Walter Thompson / Bangkok
Production Company
The Film Factory / Bangkok
Art Director
Charnpanu Suchaxaya
Chief Creative Officer
Satit Jantawiwat
Creative Director
Supachai Toemtechatpong
Nopharit Dusadeedumkoeng
Designer
Pichet Rujivararat
Product Manager
Ponpat Rachatamutha
Programmer
Ronnatouch Pomee
Agency Producer
Jiraporn Channawach
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