The One Show
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Category
Applications
Annual ID
OS_MO17041M
About the Work
An increasing number of children in Sweden have trouble with their reading and writing skills. The amount of distractions from smartphones, TV-games and computers make children read less and less. To prevent this negative development and to help parents and children use the technology in a productive way, Ministry of tales – a non-profit foundation that runs writing centers for children – has developed Read to Unlock. Read to Unlock is an app that locks the tablet it’s installed on. Children who would like to use the tablet can unlock it by reading a chapter from a book that suits the child’s age/reading skills and then answering fun questions and writing exercises. Thus making a habit into a reading session every day. Available in Swedish at Google Play as ”Läs upp – skärmlås för barn” for free.
2017 Awards
Total Points: 5
Merit
Credits
Agency
KING / Stockholm
Art Director
Linnéa Gardefjord
Emelie Jinhee Johnsson
Chief Digital Officer
Johan Tesch
Creative Director
Frank Hollingworth
Designer
Calle Cassel
Writer
Hedvig Hagwall Bruckner
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