The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Utility
Annual ID
OS_MO17045M
About the Work
Dwayne Johnson wanted to motivate people to get after their goals. So as part of a bigger brand platform, Project Rock, we created The Rock Clock: the world’s most motivational alarm clock. People simply had to enter a personal goal, set their morning alarm and they’d wake up every day with an exclusive message from Dwayne. We created 25 custom alarm tones with the Rock himself, a special feature to sync your alarm with his and on Dwayne’s strict orders, no snooze button. For Dwayne himself, we created a master app that allowed him to send out a morning video from anywhere in the world. At launch, the app was the #1 Utility App in the App Store. Within 24 hours, it was the #2 Overall App in the App Store. And now, 3 million downloads (and counting) later, people everywhere are waking up, ready to chase greatness.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Droga5 / New York
Digital Agency
Modern Assembly / New York
Production Company
Seven Bucks Productions / Los Angeles
Chief Creative Officer
David Droga
Ted Royer
Dwayne Johnson
Designer
Devin Croda
Executive Creative Director
Neil Heymann
Creative Team
Chris Colliton
Kevin Weir
Alex Smith
Jonny Bauer
Josh Freeland
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