The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Use of Technology
Annual ID
OS_MO17067M
About the Work
In the past several years, mobile video has exposed a decades old problem of police violence. Visa Rushcard, with a brand promise to always be there for its community, became the first marketer to address this ongoing issue. We began with the insight that bias and prejudice can be addressed by a change in perspective. Our first step was to look at mobile consumption behavior and the typical user experience of turning a phone to get a better perspective. This inspired the development of a mobile video platform that could dynamically edit 2 videos simultaneously, creating the first interactive film triggered by device orientation. By creating a new way to consume mobile video, we achieved a record breaking view-through rate of 88%. And, most importantly, inspired conversation, and created better understanding within the Rushcard community.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Narrative_ / New York
Production Company
House of Narrative_ / New York
Spot Welders / New York
Pull / New York
Color Collective / New York
Royal T Room / New York
Chief Creative Officer
Benjamin Vendramin
Director
Gillian Laub
Editor
Eduardo Wong
Producer
Amanda Slamin
Programmer
Stephen Krichten
User Experience Designer
Katie Cullihan
Writer
Black Ice
Brandon Wellington
Agency Producer
Aaron Royer
Stephen Wang
Creative Team
Tricia Clarke-Stone
Sabina Khilnani
Tyler Sharkey
Will Kelleher
Alexandra Barberio
Johana Martinez
Chanae Reed
Josh Perez
Mike Howell
Music / Sound
Terressa Tate
Alex Rost
Pull Music
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