The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Use of Technology / Physical Product & Mobile Integration
Annual ID
OS_MO17072M
About the Work
Samsung allocates part of its resources to researching new technologies that improve people’s lives. After meeting with the Spanish Paralympic Committee, the idea arose for Blind Cap, a swim cap that incorporates vibrating technology to alert blind swimmers. A vibration system, incorporated inside of the cap, replaces the tapping mechanism used until now with a small vibration that alerts swimmers of the precise time to turn. Connected to Gear S2 (the Samsung smartwatch), or to a smartphone via Bluetooth, coaches send a small vibration to the cap, to alert swimmers, just by pressing the button on the Blind Cap app. A simple mechanism that—joined to Samsung’s mobile technology—means a lot to swimmers and coaches, as it eliminates tapping the swimmer while maintaining the connection between them, something that is essential in this swimming discipline.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Cheil Worldwide Spain / Spain
Art Director
Ana Del Valle
Creative Technologist
Espada Y Santacruz
Executive Creative Director
Breno Cotta
Writer
Mercedes Laso
Creative Team
Sandra PÉrez
Asela Botella
Yann Baudoin
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