The One Show
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Category
Use of Technology / Physical Product & Mobile Integration
Annual ID
OS_MO17071M
About the Work
The world’s 2nd highest number of motorcycle accidents happen in Thailand. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. HELPMET features built-in Piezo shock sensor, built-in GPS, and GSM Cellular technology. With the shock sensor, if the head impact is measured and exceeded 95 g-force, a dangerous level that leads to unconsciousness, an emergency SMS will be sent by HELPMET to the National Emergency Centre and the rider’s emergency contact in real-time, with the rider’s geolocation and important health information We kicked off HELPMET project as a wearable tech by creating an explorer version available to 500 registered riders. The site www.helpmet.oi is opened for interested prospects who can register for the product. Thousands to riders have registered to purchase HELPMET since launch.
2017 Awards
Total Points: 5
Merit
Credits
Agency
BBDO / Bangkok
Art Director
Suthisak Sucharittanonta
Anuwat Nitipanont
Pitha Udomkanjananan
Nattagorn Thairattanasuwan
Chief Creative Officer
Suthisak Sucharittanonta
Creative Director
Pitha Udomkanjananan
Executive Creative Director
Suthisak Sucharittanonta
Anuwat Nitipanont
Producer
Chris Junior Drabik
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