The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2017 One Show - Radio

Keith

Agency Ogilvy & Mather Group HK / Hong Kong

Client Volkswagen HK
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Annual ID

OS_RA17031M

About the Work

In 2016, Volkswagen was embroiled in an ‘emissions scandal’. The company were perceived to have intentionally deceived the public, and Volkswagen now accept that they have a lot of work to do to win back the trust of all those who feel let down by them.