The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Social Media Page by a Brand
Annual ID
OS_SM17001B
About the Work
HBO stands for the unexpected. They reach into the unknown to create the greatest original stories of our time. Nothing symbolizes the anticipation of the unknown more than their iconic show opener: Scchhhh… Ahhhhh! We imagined this static as an opening to a universe where anything can happen. We brought this massive world to life on the small screen of Instagram. Three posts of an image of the HBO static and a clue acted as entryways into three different show-specific labyrinths. Fans explored the static by choosing different paths, in the form of profile tags, guided by their knowledge of HBO’s extensive lexicon. As they advanced deeper, the static began to reveal its true fabric. The first person to reach it through to the other side of this universe received the ultimate reward.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Droga5 / New York
PR / Marketing Agency
HBO / New York
Production Company
Pet Gorilla / Los Angeles
Chief Creative Officer
David Droga
Ted Royer
Creative Director
Erik Hogfeldt
Creative Team
Toby Treyer-Evans
Laurie Howell
Evan Barkoff
David Spradlin
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