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Category
Branded Social Post / Branded Social Campaign
Annual ID
OS_SM17053M
About the Work
To prove the durability of M.J.Bale’s 100% Australian Merino suits for business travel we conducted a real-time travel torture-test and streamed it through Facebook Live and on Instagram. We dressed an unsuspecting model in Sydney for a fashion-shoot to happen in London. The route was fierce: five days non-stop, nine countries, ten modes of transport, no sleep and the one suit. Immediately on arrival the model and small crew began shooting the 2016 M.J.Bale campaign. Model Tom Bull was a broken man but the suit was impeccable, proving that you can crush the man, but you can’t crush the suit.
2017 Awards
Total Points: 5
Merit
Credits
Agency
TBWA / Sydney
TBWA / London
PR / Marketing Agency
Eleven / Sydney
Production Company
Creative Artist Management / London
Factory Studios / London
Art Director
Andrew Torrisi
Chief Design Officer
Chris Mawson
Chief Digital Officer
Russ Tucker
Chief Marketing Officer
Paul Bradbury
Creative Director
Craig Brooks
Editor
Nick Gilberg
Dan Beckwith
Executive Creative Director
Wesley Hawes
Gary McCreadie
Photographer
Jake Terrey
Producer
Rachel Solomon
Product Manager
Jonathan Pitcher
Charles Kelly
Fiona Milliken
Claire Verlander
Jade Barringer
Matt Jensen
Daniel Fitch
Robert O'Reilly
Drew Hoare
Writer
Chloe Saintilan
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