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2017 One Show - Social Media

The Adventures of Little Brush Big Brush

Agency R/GA / London

Client Unilever - Signal
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Annual ID

OS_SM17052M

About the Work

Getting kids to brush twice a day is hard. So we decided to help at the time they’re most likely to slip: the evening. Introducing “The Adventures of Little Brush Big Brush,” a nighttime ritual that gets parents and kids brushing together through fun challenges and a story that transports them around the world. Nightly episodes are delivered to your phone via Facebook Messenger. Just personalize your experience, grab a toothbrush, and start your adventure. Brushing your teeth correctly unlocks rewards. Rewards keep Little Brush and Big Brush moving and link the episodes, helping kids to establish a healthy routine.