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Category
Branded Social Post / Branded Social Campaign
Annual ID
OS_SM17050M
About the Work
Sexual consent is a major issue. But the discussion is far too often made more complicated than it should be. And the focus tends to shift to nuance and grey areas, like questioning victims for dressing inappropriately and/or leading on intoxicated perpetrators. We needed to clearly define the issue. And that came down to one phrase: If It’s Not Yes, Its No. The campaign featured five characters: a penis, vagina, breast, bum and a hand. And they demonstrated the need for consent, within the context of relatable sexual social situations.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Juniper Park\TBWA / Toronto
Production Company
Topix FX / Toronto
Pirate Toronto / Toronto
Art Director
Elma Karabegovic
Chief Creative Officer
Terry Drummond
Alan Madill
Barry Quinn
Creative Technologist
Darrin Patey
Editor
Len Dang
Producer
Jacyln Morga
Nadia Reuben
Writer
Cole Rosenberg-Pach
Agency Producer
Janice Bisson
Content Strategist
Sara Nancoo
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