The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Branded Social Post / Branded Social Campaign
Annual ID
OS_SM17010B
About the Work
Two out of three women in Spain cannot reach an orgasm. Wishing to address this worrying statistic, Durex got ready to launch its “Intense Orgasmic Gel” variant, a powerful lubricant which stimulates the clitoris, thus favouring orgasms. And they came to us for a Christmas teaser campaign to get the party started .
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Shackleton / Barcelona
Creative Director
Santiago García
Director
Marta Piñol
Producer
Bruguers Hortelano
Creative Team
Luis Silva
Paco Castillo
Placi Zamora
Belén Graña
Xabi Olabarria
Technical Producer
Mónica Bravo
Related Awards
