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Category
Branded Social Post / Branded Social Campaign
Annual ID
OS_SM17049M
About the Work
Canadians really like to gripe about the cold winter months, and nowhere is that more evident than on Twitter. That's why Hotels.com decided to turn negative tweets about winter into something positive. Introducing the Hotels.com Winter Swear Jar. For every profanity-laden, anti-winter tweet Hotels.com finds on Twitter, they’ll add a quarter to the jar. Each time the Jar reaches $1,000, Hotels.com will send one lucky Canadian somewhere warm.
2017 Awards
Total Points: 5
Merit
Credits
Agency
J. Walter Thompson Canada / Toronto
Production Company
Think Tank / Toronto
Alter Ego / Toronto
TA2 / Toronto
Saints Editorial / Toronto
Media Company
MEC / Toronto
Art Director
Jose Rivas
Chief Creative Officer
Ryan Spelliscy
Chief Digital Officer
Kawal Singh
Creative Director
Laurent Abesdris
Denise Cole
Creative Technologist
Kevin Tam
Programmer
Niall Flynn
Social Media Manager
Rannie Turingan
Jolie Featherstone
Writer
Kyla Galloway
Agency Producer
Andrew Schulze
Carley Chamberlain
Content Strategist
Adam Ferraro
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