The One Show
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Category
Branded Social Post / Real-Time Response
Annual ID
OS_SM17013S
About the Work
Background: On February 18, Jamba Juice got an unexpected visit from international pop star Adele. But this wasn't a regular smoothie order; it was a hidden camera prank for the Ellen DeGeneres Show. The highlight of the prank was when Adele said there was something similar to Jamba Juice in England called "Swishy Chug," which was a made-up name. The video was posted on EllenTube in the morning and would air on national television in the afternoon. So we had to act quickly. How do you respond in real time to a prank and turn it into an opportunity to boost Jamba Juice's reputation? Solution: Knowing that viewers would flock to the internet in search of Swishy Chug, We created the fake brand. By the time the segment aired on The Ellen Show, Swishychug.com was live with a logo, website, social media presence, and even a coupon for Jamba Juice.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
Zimmerman Advertising / Fort Lauderdale
PR / Marketing Agency
Finn Partners / San Francisco
Art Director
Victor Reiss
Sebastian Fernandez
Chief Creative Officer
David Nathanson
Chief Digital Officer
Scott Thaler
Creative Director
André Felix
Xionel Lopez
Creative Technologist
Fred Shank
Designer
Fernando Loverri
Executive Creative Director
Jesse Potack
Product Manager
Nichole Robillard
Programmer
Chris Hoadley
Social Media Manager
Matt Heindl
Maria Rico
Ashley Ritter
User Experience Designer
Natalie Zauhar
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