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Category
Branded Social Post / Real-Time Response
Annual ID
OS_SM17016B
About the Work
PASSOP wanted to show that they are a company devoted to fighting for the rights of refugees, immigrants, and asylum-seekers, but they had a limited budget to do so. The current media reporting on the humanitarian migrant crisis has painted a large group of people as “refugees”, dehumanizing them and leaving them homeless. This reporting has driven millions of social media conversations. PASSOP decided to hijack this global conversation and remind people of one simple fact: that refugees are human beings. We built an automated engine on Twitter to scrape the global conversation and find posts containing the word “refugee”. It then automatically replaces the word “refugee” with the phrase “human being” - Tweeting the result back to the sender and reminding the world that these are real people we are talking about.
2017 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
VML South Africa / Cape Town
Chief Creative Officer
Jason Xenopoulos
Creative Director
Adam Whitehouse
Executive Creative Director
Ryan McManus
Programmer
Adrien Dawans
Social Media Manager
Simba Nyamukachi
Seymone Moodley
Khanyisile Khanyile
Writer
Michelle Kreuiter
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