The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Branded Social Post / Real-Time Response
Annual ID
OS_SM17060M
About the Work
Doctors of the World is a human-rights organization, providing medical aid to the world's most vulnerable populations. They have been on the ground in Syria and surrounding areas since 2012, giving medical aid to the Syrian refugees. With the Syrian war escalating, they needed to increase donations. Unfortunately, the world was fixated on another disaster - the 2016 US election. We had to find a way to shift focus back towards the Syrian refugees.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Publicis / New York
Chief Creative Officer
Andy Bird
Creative Director
Jeremy Filgate
Josh Horn
Einav Jacubovich
Editor
Doug Zaner
Executive Creative Director
Joe Johnson
Information Architect
Evan Finkelstein
Product Manager
Michael Emer
Content Strategist
Erica Herman
Beth Beckman
Technical Producer
Alec Cumming
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