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2017 One Show - Social Media

Bradshaw Stain

Agency Saatchi & Saatchi / New York

Client Tide
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Annual ID

OS_SM17061M

About the Work

For Tide’s 2017 Super Bowl campaign, we set out to warp the line between reality and advertising by putting a stain on Terry Bradshaw in front of 100 million people. We went in knowing that America loves interacting with mistakes on live TV. So, we gave them what they crave, The Bradshaw Stain. We came to game day prepared with hundreds of Tweets to perpetuate conversation, but realized quickly after the stain first made its appearance that #BradshawStain didn’t need any help. Our spot generated over 40,000 organic posts during arguably the greatest Super Bowl game of all time and made Terry and his stain famous.