The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Branded Social Post / Real-Time Response
Annual ID
OS_SM17058M
About the Work
Canadians really like to gripe about the cold winter months, and nowhere is that more evident than on Twitter. That's why Hotels.com decided to turn negative tweets about winter into something positive. Introducing the Hotels.com Winter Swear Jar. For every profanity-laden, anti-winter tweet Hotels.com found on Twitter, they added a quarter to the jar. Each time the Jar reached $1,000, Hotels.com sent one lucky Canadian somewhere warm.
2017 Awards
Total Points: 5
Merit
Credits
Agency
J. Walter Thompson Canada / Toronto
Production Company
Think Tank / Toronto
Saints / Toronto
Alter Ego / Toronto
TA2 / Toronto
Art Director
Jose Rivas
Chief Creative Officer
Ryan Spelliscy
Chief Digital Officer
Kawal Singh
Creative Director
Denise Cole
Laurent Abesdris
Creative Technologist
Kevin Tam
Programmer
Niall Flynn
Social Media Manager
Jolie Featherstone
Rannie Turingan
Writer
Kyla Galloway
Agency Producer
Andrew Schultz
Carley Chamberlain
Content Strategist
Adam Ferraro
Technical Producer
Joanne Sincich
Related Awards
