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2017 One Show - Social Media

Snap King

Agency DAVID / Buenos Aires

Client Burger King®
BACK TO RESULTS

Annual ID

OS_SM17066M

About the Work

To create awareness over one our most differentiating brand assets: Our Flamed Grill tradition, we went for a very visual and bold way. The first thing we did was to meet our target audience in that place where they spend most of their time: Snapchat. Burger King didn't had an account so we debuted breaking the rules. We didn’t start with our consumers, but to the ones of our main competitors. We invited other restaurants fans to take a picture of their favourite non-grilled hamburger, draw grilled lines with Snapchat pencil tool, and in exchange we would send them a voucher valid to taste one of our real grilled hamburgers, for free. This not only managed to drive our main competitors consumers to our restaurants but also helped us highlight our main differential asset in a very ludic and interactive way.