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Category
Social Engagement / User-Generated Content
Annual ID
OS_SM17018S
About the Work
April 15th was the 199th annual celebration of National American Sign Language Day. So the King decided to break his long-lasting silence to celebrate the Deaf community and invite them to create an easier way to order the Whopper, the #WhopperSign. Through an in-store stunt, were we transformed every word in the restaurant to ASL, and a series of social media activations, the King, together with the Deaf community, co-created the Official sign for the Whopper, making Burger King the first brand with a sign in ASL.
2017 Awards
Total Points: 15
Silver Pencil
Credits
Agency
DAVID Miami / Miami
PR / Marketing Agency
ALISON BROD PR / New York
Production Company
Bullitt / Los Angeles
COSMO STREET EDITORIAL / New York
Media Company
HORIZON MEDIA / New York
Art Director
Ricardo Casal
Chief Creative Officer
Anselmo Ramos
Creative Director
Russell Dodson
Tony Kalathara
Designer
Carlos (Panza) Lange
Director
Josh Greenbaum
Editor
Stephen Berger
Photographer
Matthew Woolf
Agency Producer
Veronica Beach
Carlos Torres
Marina Rodrígues
Creative Team
Katia Quiñones
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