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2017 One Show - Social Media

A Table to End Hunger

Agency McCann / Sydney

Client The Hunger Project Australia
BACK TO RESULTS

Annual ID

OS_SM17079M

About the Work

Like many developed nations with an abundance of food, Australians take hunger for granted. We're like “fish, who don’t know they’re in water.” To get people noticing The Hunger Project we addressed the issue through something Aussies cared about – dining out. A Table to End Hunger, made people aware of hunger, by hitting them when they were thinking of food. We linked missing out on a Friday night dinner reservation, to what it’s like to miss out on dinner in a third world country, and in the process made dining out a charitable gesture. In collaboration with Ebay and Dimmi we set aside tables and meals at some of Australia’s most exclusive restaurants for people to bid on. By solving a first world problem, we were able to bring awareness to a third world problem–generating 81,108 meals and electing 41 Indian women to support their community for 1 year