The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Craft / Use of Visuals
Annual ID
OS_SM17085M
About the Work
For the debut season of “The OA,” we intrigued Netflix audiences with a mind-bending Instagram profile. Using a stunning array of multimedia (including intricate graphics, video, animation, audio, and clever wordplay) we created an interactive digital experience that echoed the mysterious nature of the show itself. Fans engaged en masse, digging for clues and discovering more and more layers to the story. Without any lead up or paid media driving to it, the feed saw unprecedented organic growth in its first month: 50k followers, 420k likes, comments, and views, and 5.7 million impressions.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Carrot Creative / Brooklyn, NY
PR / Marketing Agency
Netflix / Los Gatos, CA
Animator
Whitney Brown
Art Director
Helen Torney
Chris Brown
Creative Director
Katherine Auguston
Producer
Talia Nutting
Jenn Gore
Daniela Asaro
Social Media Manager
Sierra Paller
Jackie Bergin
Lauren Gary
Steven Avalos
Writer
Monica Sagowitz
Agency Producer
Lianne Virginio
Adam Katzenback
Content Strategist
Caroline Tseng
Sean Aaron
Anais Vaillant
Emily Chamblis
Creative Team
Gio Serrano
Cody Duma
Related Awards
