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Category
Craft / Use of Visuals
Annual ID
OS_SM17088M
About the Work
Millennials don’t care about history or preserving it. That was the problem that we faced when Heritage Toronto approached us. We knew the only way to make the target care about historical preservation was to preserve a part of the city they already cared about. We chose Graffiti Alley, a hidden space that features some of the world’s best street artists. Utilizing social media and strong, bold visuals, we created the Graffiti Alley Instatour; an Instagram account that allowed our target to walk-through the entire length of the alley simply by scrolling along on their mobile device. The experience was made up of over 1,300 individual posts tiled in perfect order. Then hidden within this enormous image were facts on each piece and info on Heritage Toronto and the importance of preserving the world’s history.
2017 Awards
Total Points: 5
Merit
Credits
Agency
Havas Canada / Toronto
Art Director
Nethmie Hetti
Chief Creative Officer
Helen Pak
Creative Director
Cory Eisentraut
Brian Allen
Editor
Renato Sorbara
Photographer
Justin Poulsen
Writer
Jordan Darnbrough
Agency Producer
Francesca Marchese
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