During the Olympics a few stories are recycled over again. But, according to the 300 million Olympics-related searches happening every day, people are curious about so much more. Things you can’t even predict. So, we analyzed the data. As trends emerged, we got to work, telling stories unique to search data. Surfacing, as it unfolded, the unexpected side of the Olympics, with help from a set of characters we created, nicknamed: Googins. We made it happen with an always-on response lab of strategists, writers, designers, and engineers, working together from kickoff through closing ceremonies, responding to trends in minutes. The stories lived in Search, on the Google Trends’ website, and 13 owned social platforms. Coverage spanned 17 Days, covering 10,500 Athletes, 206 Countries, and 300 Events. In the end, we celebrated the Games by representing the people watching the Games, fueling user delight in a way only search can.